Review: Kevin Rudolf’s “Let it Rock” Music Video

Rating: 4.5 out of 5

    Debuting in 2008, Kevin Rudolf’s electronically charged rock hit “Let It Rock” raced through the charts to eventually reach #5 on the Billboard Hot 100 list and landed the 28^th spot on Rolling Stone’s list of the 100 best songs of 2008. With a catchy beat, funky electronic synthesizer riff and a true rock guitar chorus backing it up, it definitely stood out from the crowd.  Its music video did just the same.

    Directed by Justin Francis, this video was definitely not lacking in any sort of special effect whatsoever. Composed mainly of green screen work and lighting effects, this video is a tribute to the music videos of the previous generation whose main purpose was to promote the artist and his work in union with the song. There are several scenes I like in this film. Here are a few:

1.         1.The first few opening scenes with the dark silhouettes of Kevin Rudolf and Lil Wayne. This was a great intro to the video and it definitely establishes the style that the director has chosen to use.

2.         2.The scenes with the moving green box in the background of Kevin Rudolf as he is singing into the microphone. This scene mainly serves to draw the viewer’s attention to the rhythm and speed of the song as well as the artist himself. It serves as a virtual roller coaster of sorts and allows the viewer to experience the music at a whole different level.

3.         3. The scenes featuring Kevin Rudolf playing his guitar on top of what appears to be a stack of speakers with either flashing white lines or a shot of himself playing guitar in bright LED lights in the background.

         I think this video really helps establish who Kevin Rudolf is...a rock star. The point of all music videos is to promote the band or artist they feature. I think this video accomplishes this objective very well and is also very visually pleasing. All in all, I would count this as a job well done and a great introduction for a rising star. 

Johnny G