Rating: 4.9 out of 5
After reviewing the Black Keys’ music video for “Just Got To Be,” I tried to think of other music videos that pulled off the concept of just a singer and a band playing in one location without necessarily any storyline. I wanted a video that was even simpler than the one by the Black Keys. I found just what I was looking for in Robert Palmer’s “Addicted to Love” Music Video.
Released in 1986, the video immediately shot to the top of the charts and is credited for most of the song’s instant success. It was ranked number 3 on VH1’s Top 20 Videos of the 1980s, and for very good reason. The video is extremely simple and features Robert Palmer singing the song in a black tie and black pants surrounded by mannequin-looking, identically dressed high fashion models pretending to play various instruments. The background is some type of cloudy red sky and the “band” is playing on top of what appears to be a dirty concrete floor. The film does not feature many quick, fast cuts like the Black Keys video does, however, I don’t feel it needs them. It still is able to cut with the beat and switch from shots of the models, to shots of their instruments, to shots of Palmer with great ease in transition. Really, the acting by Robert Palmer and the casting of the models are what made this film great.
This video is definitely a classic. Directed by famous British film director and photographer, Terence Donovan, this video created a style all its own and set the stage for many other similar music videos to follow. For this reason, I feel it deserves at least a 4.9 out of 5. It was the first of its kind and is still the model for all other music videos of this genre.
Johnny G
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